Sunday, November 22, 2009

Should a Ghostwriting Service Be Competent in SEO?

Unfortunately, many web masters go in search of a ghostwriting service, never considering whether the company they hire has a strong understanding of SEO. Think about this for a minute. If the writer you hire is not competent in this area, how is the content they write for you going to benefit your business?

In order for a ghostwriter to provide you with top quality content that will draw targeted visitors and the search engines, they should have a pretty good concept of the workings of SEO. Once they understand how certain words are the basis that everything else hinges on, it all starts to make sense.

From the moment a person keys in what they are searching for to the second they find that information, it all evolves around keywords. True, backlinks count for high rankings, but the anchor text in those links are again - keywords.

A good ghostwriting service should be able to provide you with web page content, articles, blog posts, press releases and any other writing you need, but it should also be well written. This effort is two-fold; first, you want the information to be of value and interest to the reader. Then, it should be optimized well with your chosen key terms and phrases, but this should all flow in a natural way. Nothing is worse than for someone to arrive at your site to find content that doesn't make sense! It makes your website and YOU look unprofessional.

While you may leave all of the strategies and methods used to rank your website high to the search engine optimization firms and experts, you need expertise where it really counts - in your content. By choosing a ghostwriting service that is also proficient in SEO strategies, you can be sure that you get just what you need. Great content, and attention from humans as well as search engines! What does this mean for you? A successful, profitable online business.

Thursday, November 19, 2009

Simple SEO Tips - Make Sure Your Site Gets Seen!

Many people feel that SEO or search engine optimization is like rocket science, or something beyond their learning capability. While the experts may be able to get you ranked quickly, there are many things you can do on your own to make sure that visitors and search engines alike find your website. This article will give you some great SEO tips, so you can start a successful business even if you don't have the money to pay the experts!

If you think out the process, it's really simple. When people search online for information, products or services, they use keywords. That is the magic word - 'keywords.' Learn what those are and how to use them, and you will never have problems being visible online again. That is the "key" (no pun intended) to the mystery.

Here are a few simple SEO tips to try out yourself:

1. Make sure you do your research. To be the most successful, you should take a general niche that you are interested in and fine tune your efforts on a smaller, well-defined niche within that niche.

2. Make certain that the keywords and phrases you choose are buying keywords. Also, be certain to find out how many times per day people search for those terms, and how stiff the competition is.

3. Use your keywords in the title of your site, in the meta description, and throughout your pages. Don't overdo it; spammy looking content isn't tolerated by the search engines, and your visitors will think your content seems a little strange as well. A keyword density of about 1 1/2 to 2% is good.

4. Send traffic to your site, and build page rank at the same time! Write many quality articles, making sure to link to your site using anchor text. In other words, use your keywords and variations in the clickable link that leads to your site.

5. Blog on a regular basis, linking from your posts to your sales page or website. Also, comment on related blogs and use anchor text frequently in your comments as well. Give useful comments, and don't spam the blog with things like "Great post!"

Put these strategies into action, and you will see that not only do your targeted visitors increase significantly, but over time your page rank will improve as well.

I hope you have enjoyed these simple SEO tips, and that they help get YOUR site seen!

Saturday, November 14, 2009

How SEO Content Writing Benefits Your Online Business

Do you have a good understanding of what SEO content writing is? When you have any type of online business, your site must be optimized properly in order for targeted visitors and the search engines to find you. If you simply put up a site hoping that traffic will come flooding in, you are in for a rude awakening!

SEO content writing services can provide you with website pages that are not only compelling and interesting to those who visit your site, but that attract the attention of the search engines as well. This is a must if you want to be ranked highly for your chosen key terms and phrases! Not having your website properly laid out means that your site is like a cabin that is 150 miles in the middle of nowhere - no one will ever find it!

For some people, writing is the most difficult aspect of putting their site together. Not only are they unable to write content that holds the visitors interest and keeps them on their site, they have no idea how to optimize the pages effectively. By hiring someone who is experienced in SEO content writing, you can be sure that your online business will be what you want it to be - successful! You most likely decided to build an online business to make money, and in order to achieve that, you must draw a substantial amount of targeted traffic.

Do you have to spend an exorbitant amount of money to have someone write great copy for your website? You can, but you certainly don't have to. There are some writers that will charge you a great deal of money, but you will find that there are ghostwriters who do excellent work and don't charge prices that will drain your budget. Do a good deal of research, so that you will feel comfortable with whoever you choose. Look for testimonials, writing samples, and contact the writer be email to get a "feel" of their personality and abilities.

Are you ready to drive your online business to a whole new level? Your website is the crux of your business, and it must written in a way that holds the attention of your visitors. Ranking highly in the search engine results will also insure that you get a good deal of highly targeted traffic! Make a smart move, and let an experienced SEO content writer do the work for you! It is an investment you will never regret.